Archmark Invited to Speak at the 2019 AIA Florida Convention

Our managing partners, Bryon and Kellie McCartney, were invited to speak at the 2019 AIA Florida Convention and Trade Show in Orlando.

The theme of the convention was “Pursue Your Passion For Architecture” and Bryon presented about what architects can do to attract more — and better — clients.



Aimed at all architects who wish to pursue the projects they are most passionate about—while maintaining sustainable profits—Bryon’s presentation, “Attracting Clients for Passion and Profit,” focused on how to attract the right clients with an effective website that communicates in a clear and compelling way. 

After reviewing more than 400 Florida AIA member firm websites, Archmark Architect Branding & Marketing concluded that most firms fail to effectively communicate three critical elements:

• Who they are and what makes them different.
• What they are good at and why they are qualified to take on the  prospective clients’ needs.
• The value they, as architects, bring to their clients’ projects, and why the client should care.

Architects attending the Archmark session were introduced to Archmark's Three-layer Client Attraction System™ developed to help engage more of their ideal clients with the type of projects that match their passion, to help build a more rewarding and profitable firm.

Bryon and Kellie McCartney, managing partners of Archmark