Archmark

How to Create SEO Value: Guest Podcast with AEC Marketeer


Bryon McCartney, Chief Creative Strategist at Archmark, was recently interviewed on the AEC Marketeer podcast by Keelin Cox. The main topic of discussion was how you can drive more organic traffic with SEO. So if you’re looking to up your SEO game, this episode is a must listen. 

Click to Listen to the episode

Below is a quick summary of the discussion, with timestamps, so you don’t miss out on any industry insider insights! 

  • 01:04 - The beginnings of Archmark; what got us into this industry and how we evolved into the Architect Branding & Marketing agency we are today.
  • 03:29 - A basic explanation of what SEO is and how architects can leverage it to attract more business. 
  • 05:39 - The three key components to increasing your SEO rankings, discussed in plain English.
  • 09:15 - What we learned from evaluating the SEO performance of 550+ architecture firm’s websites. 
  • 10:15 - How to create an effective SEO strategy for your architectural firm’s website, including Ideal Future Client personas, messaging, and client pain points.
  • 13:14 - Discussing Archmark’s Expertise Engine™ and our process for creating engaging, SEO-friendly content with our architect firm clients.
  • 18:10 - What if you’re targeting multiple sectors? Bryon talks about how to balance your content to appeal to a wider audience. 

We hope you enjoy listening to this podcast as much as Bryon enjoyed being on it. You can read more about SEO Strategies for Architects here.


Want to know more about how we improve website rankings for architecture firms? Schedule a free 20-minute consultation call with Archmark today.


Listen to more episodes from AEC Marketeer.

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