Creative Social Media Ideas for Architects: 15 Proven Ideas to Grow Your Firm

Navigating the world of social media can be challenging for architects.

You might feel overwhelmed by the constant need for fresh content, unsure about how to effectively showcase your work, or uncertain about how to engage potential clients.



The good news is that with the right strategies, social media can become a powerful tool to connect with clients and build your brand awareness.

Here are 15 social media ideas for architects, designed to address these pain points, help you gain clients, and enhance your online presence.

1. Promote Blog Posts and Articles

Promoting blog posts and articles should be one of the top uses of your social media accounts. Social media has become an important part of content marketing for architects, but we think blog posts are more important. 

Why? 

It all comes down to the lifespan of the content. On average, a single blog post is "working" for you for 2 years - meaning you continue to see traffic for that entire time. Most social media posts get hidden from your social media followers in a few days, or even hours.

"Blog posts offer long-term value and are a great way to establish your firm's expertise and drive traffic to your website."

- Bryon McCartney, Chief Content Strategist at Archmark.

Social media does have its place. But, if you find yourself only updating your social media because it is easier, it might be time to change things up.

Using social media as a way to promote your blog posts is a great way to keep your blog and social media content updated at the same time.

Implementation:

• Share snippets, key takeaways, and visuals from your blog posts on social media.
• Include links to the full articles on your website.
• Use captivating headlines and engaging visuals to attract clicks.
  

2. Use Social Media to Showcase Completed Projects

One of the best social media strategies to demonstrate your firm’s expertise is by showcasing your completed projects.

Sharing images and details of completed projects highlights your firm’s capabilities, making it easier for potential clients to visualize your work and trust your expertise.

Implementation:

• Post high-quality images and videos of your projects.
• Include before-and-after photos to demonstrate transformations.
• Write engaging captions explaining the project’s challenges, solutions, and unique features.
• Use a handful of relevant hashtags like #Architecture, #InteriorDesign, and #SustainableDesign to reach a broader audience.
  

Client testimonials are personal endorsements from clients highlighting their satisfaction with your architecture services, providing social proof of your firm's reliability. 

9 out of 10 people say they trust what a client says about a business more than what that business says about itself. Make sure you are sharing what your happy clients have to say about your firm!

Case studies are detailed examinations of specific projects, showcasing your firm's problem-solving skills, creativity, and expertise through real-world examples.

Implementation:

• Create short video testimonials or written posts with client quotes.
• Highlight specific challenges faced and how your firm addressed them.
• Share these posts on your social media platforms and link them to detailed case studies on your website.

Behind-the-scenes content offers a glimpse into the inner workings of your firm, showcasing the people, processes, and passion behind your projects. This type of content humanizes your brand, making it more relatable and engaging for your audience.



Implementation:

• Share photos and videos of your team at work, design meetings, site visits, and project milestones.
• Use Instagram Stories, Reels, and Facebook Stories for real-time updates.
• Add personal anecdotes and insights to captions to give a personal touch.
  

5. Host Live Q&A Sessions

Live Q&A sessions offer a dynamic way to engage directly with your audience, providing immediate interaction and personalized responses.

These sessions position your architecture firm as an accessible and knowledgeable resource, which builds trust and interest among potential clients.

"Live Q&A sessions are a fantastic way to address common questions and engage with your audience in a meaningful way."

- Bryon McCartney, Chief Content Strategist at Archmark.

Implementation:

• Schedule regular live sessions on social channels like Instagram Live, Facebook Live, or LinkedIn Live.
• Promote the sessions in advance through posts and stories.
• Prepare to answer common questions about architecture, design trends, and your projects.
• Engage with participants in real-time and save the session to your profile for later viewing.

Bonus: The questions asked during these sessions can be used to create other content like blog posts or Youtube videos. This gives you great insight into the questions your potential clients actually want answered!

Educational content provides valuable information on architectural concepts, design tips, and industry trends.

Educational content establishes your firm as a knowledgeable resource, helping to attract and engage an informed audience that values your expertise.

Implementation:

• Create posts, infographics, and videos explaining architectural concepts, design tips, and industry trends.
• Write blog posts and share snippets on social media, linking back to the full article on your website.
• Use visuals to make complex information more accessible.
  

7. Feature Design Inspirations and Trends

Keeping your audience updated with the latest design inspirations and trends demonstrates your firm’s innovation and awareness of architecture industry standards.

Showcasing design inspirations and trends keeps your audience informed and inspired, highlighting your firm’s ability to stay ahead in the field.

Implementation:

• Share images and stories of trending designs, materials, and technologies.
• Provide commentary on why these trends are significant and how they can be applied in various projects.
• Collaborate with influencers and other architects to feature guest posts and trend analyses.

8. Conduct Polls and Surveys

Polls and surveys are an excellent way to engage your audience and gather valuable insights into their preferences and opinions.

They invite your audience to share their views, providing you with data to tailor your content and services to better meet their needs.

Implementation:

• Use Instagram Stories, Twitter polls, and Facebook surveys to ask questions about design preferences, project ideas, and industry topics.
  
• Share the results and discuss how your firm plans to incorporate feedback.
• Use the data collected to tailor your content and services to your audience’s interests.

9. Show Project Progress Updates

Regular updates on ongoing projects keep your audience engaged and invested in your work, showcasing your firm’s process and project management skills.

Take your audience along with you and build a story around an interesting project.

Project progress updates demonstrate your ability to manage projects efficiently and maintain quality throughout the process.

Implementation:

• Post weekly or bi-weekly updates with photos, videos, and brief descriptions of progress.
• Highlight significant milestones, such as groundbreaking, structural completions, and final touches.
• Tag project partners and clients (with permission) to expand your reach.

10. Highlight Team Members

Introducing your team members highlights the diverse skills and expertise within your architectural firm, giving a personal touch to your brand. 

This showcases the talent and dedication behind your projects, making your firm more human, relatable, and engaging.

Implementation:

• Create posts introducing individual team members with their roles, backgrounds, and unique contributions.
• Share interviews or short videos where team members discuss their work and design philosophies.
• Celebrate team achievements and milestones.
• Don't be afraid of showing non-architecture related content!

11. Collaborate with Influencers and Partners

Collaborating with influencers and partners involves working with recognized figures and firms in the industry to create and share content, expanding your reach and enhancing your credibility.

These collaborations introduce your firm to new audiences, increase brand awareness, and build valuable professional relationships.

Implementation:

• Identify influencers and partners with a following that aligns with your target audience.
• Collaborate on content like guest posts, joint live sessions, and social media takeovers.
• Promote each other’s work and share content across both your platforms.
  

Themed content series involve creating a series of posts centered around a specific topic, such as sustainable architecture or urban design insights, providing structured and engaging content that keeps your audience coming back for more. 

This approach offers a consistent and engaging way to share valuable information, establishing a sense of continuity and anticipation.

Implementation:

• Choose themes relevant to your audience, such as “Sustainable Architecture,” “Urban Design Insights,” or “Historic Preservation.”
• Plan a series of posts, videos, or stories around the theme, scheduled regularly (e.g., weekly or monthly).
• Use consistent branding and hashtags to tie the series together.

Contests and giveaways are a fun addition to any digital marketing strategy!



They boost engagement and attract new followers, creating buzz around your firm and increasing your social media visibility.

Implementation:

• Plan contests that are easy to enter, such as photo contests, design idea submissions, or simple follow-and-tag actions.
• Offer relevant prizes, such as design consultations, free project audits, or branded merchandise.
• Promote the contest across all your social media channels and share the winners’ entries.
  

User-generated content (UGC) involves sharing photos, videos, and stories created by your clients and followers, showcasing real-world applications of your designs. 

"User-generated content is a fantastic way to showcase the impact of your work and build a community around your brand."

- Bryon McCartney, Chief Content Strategist at Archmark.

Implementation:

• Encourage clients and followers to share photos and stories of their experiences with your projects.
• Repost UGC on your social media profiles, giving credit to the original creators.
• Combine this with a giveaway to increase the content to choose from.
• Use a branded hashtag to collect and showcase UGC consistently.

Social Media Ideas for Architects Made Easy

Implementing these social media ideas for architects can significantly enhance your social media presence, engage your audience, and attract new clients.

By consistently sharing high-quality, valuable content and interacting with your followers, you can establish your firm as a leader in the architectural field.

Remember, the key to success on social media for architects is authenticity, consistency, and engagement. Start incorporating these ideas into your social media marketing today and watch your online influence grow.

For more personalized advice and to take the next step in growing your firm’s online presence, apply for a free 20-minute clarity call today. Discover how Archmark can help you achieve your business goals and transform your social media strategy.